AI services

Put AI to work in your business.

We help businesses use AI where it pays off: faster content, smarter customer service, better marketing and custom tools built on your own data.

Book an AI consultationSee what we offer

What we offer

Consultancy, automation and development.

AI Consultancy Plan

Find where AI will actually save time or make money in your business, before you spend on tools.

  • AI opportunity audit across store, ads and operations
  • Tool and vendor selection
  • Roadmap with costs and expected return
  • Team workshops and AI usage policy

AI Automation Automate

Hand repetitive work to AI so your team can focus on customers and growth.

  • Content and SEO copy at scale
  • Customer service replies and ticket triage
  • Order, stock and review workflows
  • Automated reporting across your website, Google and Meta

AI Development Build

Custom AI features built into your website, apps and internal tools.

  • AI assistants and chatbots
  • Personalised product recommendations
  • Internal tools trained on your own data
  • Integrations with OpenAI, Anthropic and Google models

Recent projects

AI and custom software we've built.

  • GF Recycling CRM shown on a laptop

    GF Recycling CRM

    Industrial

    A procurement CRM for an e-waste and metals recycler. AI scores every supplier lead by deal value and likelihood to convert, and prices material against live LME metal rates.

    OpenAI GPT-4oLead scoringPWA
    Visit generalfuture.net
  • Seven Mountains Coffee CRM shown on a laptop

    Seven Mountains Coffee CRM

    Coffee

    A sales CRM for a specialty coffee roastery: a funnel of cafés and roasters, influencer and social intelligence signals, drafted outreach emails and a web scraper that finds new leads.

    Social intelligenceEmail draftsWeb scraper
    Visit sevenmountainscoffee.com
  • City Storage shown on a laptop

    City Storage

    Self-storage

    Management System v3.0 for a Budapest self-storage company. Locations, units, tenants, contracts and payments in one place, with automated insights that flag low occupancy with a pricing recommendation and track cashflow health.

    Pricing signalsCashflow insightsAudit log
    Visit citystorage.hu

Use cases

Where AI helps businesses most.

Practical, proven uses we can set up for your team.

Content at scale

Write and refresh product descriptions, service pages and SEO copy in your brand voice.

AI assistant

Answer customer questions around the clock with an assistant that knows your products and services.

Customer service

Draft replies to common questions and route the rest to the right person.

Ad creative testing

Generate and test ad copy and headline variations faster across Google and Meta.

Lead scoring

Rank leads and enquiries by how likely they are to convert, so sales calls the right people first.

Reporting

Turn store, ads and email data into a plain-English weekly summary.

How we work

Start small, prove it, then scale.

  1. Step 1

    Discovery

    A workshop to map your processes, data and goals, and spot the quickest wins.

  2. Step 2

    Pilot

    One focused use case, built and tested in a few weeks, with clear success measures.

  3. Step 3

    Build & integrate

    Roll out what works into your systems, tools and team workflows.

  4. Step 4

    Train & improve

    Train your team, monitor results and keep improving prompts, models and automations.

Our principles

Responsible AI, measured in results.

Measured return

Every project starts with a business metric: hours saved, conversion rate or revenue.

Your data stays yours

UK GDPR-aware setups, with clear rules on what data AI tools can access.

People in the loop

AI drafts and suggests. Your team stays in control of what customers see.

FAQ

Questions about AI.

Do we need a big budget to start with AI?

No. Most clients start with a small audit or a single pilot, then scale what proves its value.

Will AI replace our team?

Our focus is removing repetitive work so your team spends more time on customers, creative and strategy.

Which AI tools and models do you use?

We pick the right tool for the job, including models from OpenAI, Anthropic and Google, and off-the-shelf apps where they're the better fit.

Does it work with Shopify?

Yes. We connect AI to Shopify, your ad accounts, email platform and helpdesk through their official APIs and apps.

How do you handle customer data?

We agree data access rules up front, avoid sending personal data where it isn't needed, and set up tools with UK GDPR in mind.

How long does a pilot take?

Typically a few weeks from discovery to a working pilot, depending on the use case and access to your data.

Free consultation

Tell us where AI could help.

Share what takes your team the most time. We'll reply within one working day with ideas and next steps.